Several movie studios are saying ‘Just Say No’ to on-screen smoking.
Three motion picture companies have cut back on-screen smoking incidents almost 96 percent in films directed toward children and teens after implementing policies to reduce tobacco use in movies, a recent study shows.
Overall, the number of tobacco-related incidents in films rated G, PG and PG-13 declined almost 72 percent in the past five years, but companies without published policies reduced on-screen smoking only about 42 percent on average.
Previous studies have shown children and teens are influenced by exposure to depictions of tobacco use in films, according to the National Cancer Institute. The recent study said that policies can help reduce those tobacco incidents and prevent adolescent smoking.
Three companies with policies included in the study were Time Warner Inc. Time Warner Inc. Latest from The Business Journals For their next trick, ‘Harry Potter’ producers try to make more profits appearMulticultural marketing becomes big businessBobcats: Grab some Buds Follow this company , Comcast Corp. Comcast Corp. Latest from The Business Journals Blazers lay off two top execsComcast bans customer for exceeding bandwith limitComcast’s D.C. subscribers get broader customer service support Follow this company and the Walt Disney Co. Walt Disney Co. Latest from The Business Journals Thomas Kinkade ready to exit dark periodMulticultural marketing becomes big businessPrintGlobe promotes marketing director to VP Follow this company
Companies studied without polices included News Corp News Corp Latest from The Business Journals Murdoch confidant Hinton has many Boston ties”Idol” tryout draws 13,000 to PittsburghPresidential hopeful Cain blasts Tenn. Islamic Center Follow this company ., Sony Corp. Sony Corp. Latest from The Business Journals Military cyber plan follows hacking attacksBlockbuster targets unhappy Netflix DVD rentersGenesi Group helping to create next wave of computing Follow this company and Viacom Inc. Viacom Inc. Latest from The Business Journals Paramount launching animation divisionViacom channels to broadcast Booker T. Washington specialKCUMB hires former board member, Freightquote exec as CFO Follow this company Some independent film companies were also analyzed.
Researchers indicate that pressure from government organizations and anti-smoking groups, starting in 2001, could account for some decline in on-screen tobacco use after 2005.
The study also comments on tax breaks states, including Ohio, that give film-makers to attract movie productions. It recommends governments provide credits only to movies without smoking incidents. …